Technical Diversity in Advertising Design

Abstract

The technical diversity in commercial advertising is one of the important necessities for a set of steps, which led us to the process of producing the advertising idea in an applied manner, as it leads to a mixture between two parts, the schematic aspect of the idea and the practical aspect, conditional on achieving the functional and aesthetic goal in creating a good commercial advertisement design, there is a purpose behind it. It lies in communication, conveying the idea and leaving the appropriate impression, and if the commercial advertisement achieves this goal, it will achieve its purpose of communication, so the designer goes to technical diversity through a set of techniques, being essential in communication and carrying the utmost clarity in advertising design, rather it is to find harmony and balance between the visual elements, so the designer goes to the formation of an aesthetic structure whose elements are cohesive in a textile unit that is inseparable from its visual connotations to deliver a message with a variety of techniques, so it must be eye-catching and easy to understand as much as possible, the relationship between technical diversity and commercial advertising design Rather, it comes in order to reach design goals in the extent of achieving the advertising message.