The Role of the Creative Economy in promoting Logistics as an Entry Point for the Creation of Innovative Artistic Crafts

Abstract

Logistics management is one of the modern and important considerations in the world of business administration, and it even represents a fundamental and vital role in the work of organizations, governmental institutions, individuals and groups because of the great importance it possesses in raising the efficiency of production, marketing and financial operations, as the logistical activities accompany all production processes since the point The origin until the end of the production and consumption process of the product or idea. Logistics management is one of the models for integrated management of a group of businesses, activities, information and skills, whose importance has increased in contemporary times with the Global Vision 2030, especially after the boom in urban, industrial, cultural and economic development that the world is going through. Hence the vision of the Kingdom of Saudi Arabia 2030, which was keen to rely on alternative, non-oil economies. One of the most important pillars of the Kingdom was to turn it into a logistical hub capable of effectively linking trade routes between the three continents: Asia, Africa and Europe. Therefore, Vision 2030 is considered a strategic roadmap towards achieving the goals of alternative economies, as well as the goals of sustainable development and global prosperity, for the Kingdom to take its position and leadership among the most important logistics centers and to become a global logistics platform. One of the most important alternative economies was the creative economy, which is an important new field in the field of value generation, job creation and increasing wealth, and as the creative economy is an engine and promoter of logistics and cultural diversity, by transforming cultural creative ideas into profitable commercial and economic projects. The research reviews the concept of the creative economy, its origins, its importance, and the difference between it and the creative industries, and focuses on the areas of the creative economy in the Kingdom of Saudi Arabia. The research refers to the relationship of the creative economy to arts education and its role in developing artistic talents, and how we can produce artistic works and consider them as one of the outputs of the creative economy in light of the logistics that reinforce and support it. Hence, this research aims to shed light on the role of the creative economy in promoting logistics through the production of innovative artifacts.