Body Language and its Impact on the Customer's Impression

Abstract

In this study, which focused on a very important situation in the tourism sector by referring to the role of the tourism service provider in reaching a high level of distinguished service using the body language and its movements and explaining its importance to customer satisfaction or not, as the researcher exposed the possibilities of body movements to tourism service providers. The purpose of obtaining satisfaction is the main purpose. The research has concluded to study the body language in the first section, to know its movements, and try to get away from the mistakes that occur during the service. The second section the satisfaction is focused on along with its importance, role, and characteristics and cost too. It also discusses the effect of repeating the customer’s visit and how to gain friends, because marketing tourism service needs a strategy for the departments in the tourist sites as far as planning and organizing are concerned in addition to how their services provided to customers compared to neighboring countries and countries that are specialized in this sector. The need to accommodate everything the customer requests is also tackled by studying his condition and needs, as well as studying the body language and its impact, linking this language to the service, and the possibility of investing body movements to be connected to the distinguished service. The third section emphasizes the impression made by the customer which the focus of our study indicates and the role of this impression in influencing contentment. It also includes its lack of acceptance of service and corresponding behavior in terms of the perception generated by the recipient. Finally, the researcher has reached, through this study ,a set of conclusions that require a necessary review in the service places by focusing and paying attention to the movements and behaviors of the service provider and other things mentioned in the research. Recommendations and solutions have to be developed that they contribute to solving the problem or contribute to raising the capacity and capabilities of tourist service places and their staff to reach the required service.