Designing Advertisements for Color Vision Deficiency in Saudi Arabia
Keywords:
ad design, color discrimination, Kingdom of Saudi Arabia
Abstract
The purpose of this research is to study the current practices of Graphic Designers for designing advertisements for people with color vision deficiency in Saudi Arabia. The data for this research were collected using an online structured survey which was distributed using Google Forms. The research participants were 48 of Graphic Designers in Saudi Arabia. The results indicated that there is a lack of advertisements design for people with color vision deficiency in Saudi Arabia. The major findings of the study is having recommendations on visual graphic designs for people with color vision deficiency.
References
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13- M. P. Simunovic, Color vision deficiency , VOL. 24, (2010).
14- R. Richardson, T. Drexler, and D. Delparte, Color and Contrast in E-Learning Design: A Review of the Literature and Recommendations for Instructional Designers and Web Developers, VOL. 10,(2014).
15- R. Terkan, Importance of creative advertising and marketing according to university students’ perspective, VOL. 4, (2014).
16- T. Seher, M, Arshad, S. Ellahi et. al., Impact of colors on advertisement and packaging on buying behavior, VOL. 2, (2012).
2- A. Chammas, M. Quaresma, C. Mont’Alvão, A Closer Look on User Centered Design, VOL. 3, (2015).
3- B. R. Navada, S. K. Venkata, J. Eng. Technol. Sci. Design of Mobile Application for Assisting Color Blind People to Identify Information on Sign Boards, VOL. 49, (2017).
4- C. Kaufman-Scarborough. Accessible advertising for visually - disabled persons: the case of color - deficient consumers, VOL. 18, (2001).
5- D.Hobbins, Map Design for the Color Vision Deficient, (2020).
6- D.Keene, A Review of Color Blindness for Microscopists: 4 Guidelines and Tools for Accommodating and Coping 5 with Color Vision Deficiency, Microscopy society of America, VOL.11, (2015).
7- G. Conditions, Genetics Home Reference Color Vision Deficiency, (2020).
8- J.Kumar, The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study, Ushus-Journal of Business Management, VOL. 16, (2017).
9- K. Wagner, Spinning the color wheel, VOL. 28 (2013).
10- L. A. Elrefaei, Smartphone Based Image Color Correction for Color Blindness, VOL. 12, (2018).
11- M.Harris, Color Theory and its applications in marketing as it relates to color psychology, (2018).
12- M. Işik, Retina-Vitreus, How relaible is Ishihara test, VOL. 28, (2019).
13- M. P. Simunovic, Color vision deficiency , VOL. 24, (2010).
14- R. Richardson, T. Drexler, and D. Delparte, Color and Contrast in E-Learning Design: A Review of the Literature and Recommendations for Instructional Designers and Web Developers, VOL. 10,(2014).
15- R. Terkan, Importance of creative advertising and marketing according to university students’ perspective, VOL. 4, (2014).
16- T. Seher, M, Arshad, S. Ellahi et. al., Impact of colors on advertisement and packaging on buying behavior, VOL. 2, (2012).
Published
2020-12-07
How to Cite
Dr. Hesham Abdulrahman Maghrabi. (2020). Designing Advertisements for Color Vision Deficiency in Saudi Arabia. Journal of Arts, Literature, Humanities and Social Sciences, (62), 339-359. https://doi.org/10.33193/JALHSS.62.2020.365
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