Patterns of Visual News Content Presentation Supported by Infographic Technology in Digital Newspaper Websites

(An Analytical Study)

Abstract

This study aimed to analyse the patterns and methods of utilising infographics in presenting visual news content on digital newspaper websites. The study used an analytical content of (160) infographics published on Al Ain news website during the period from April 1 to October 30, 2025, depending on the analytical survey method and content analysis tool, in the framework of Media Enrichment Theory. The study is considered a descriptive research emphasing on observing the form and content features of news infographics and the levels of communicative enrichment they attain. The results demonstrated a prominent diversity in the techniques of presenting and processing news content supported by infographic technology. Economic news being first at (25%), and static infographics from the display formats category scored a high rate of (100%). The intended goal of this use was informational, at a rate of (43.7%). The results signified that the "hybrid method integration" category excelled the list of infographic presentation methods at (40%), the vertical design style accounted for (50%), the use of more than one design element was at (34%), and coloured news content obtained (60%) within the formal aspects category, in addition to the employment of "different font sizes" at a score of (44%). The study recommended focusing on infographic graphics and their modern techniques related to technical and formal aspects in processing news content, considering it a simple and audience-attracting method.