A Sustainable Design Vision Utilizing Arabic Alphabets in a Digitally Printed Scarf

Abstract

The research aimed to extract sustainable compositions from Arabic alphabets and employing them on a digitally printed scarf to promote the Arab heritage and identity. The research adopted the descriptive analytical and applied approach, where 7 designs were innovated, integrated with geometric and plant motifs and with colors inspired by Arab nature, and one of the designs was executed using digital printing. The results included several findings, the most important is the flexibility of Arabic alphabets for adaptation and formation, in addition to the contribution of the Arabic alphabet in promoting the Arab identity. This is in addition to the fact that using digital printing to produce limited quantities of textiles contributes to promoting sustainability. The research also concluded that combining authenticity, with contemporary sustainability principles achieves a visual and cultural balance, and enhances the product's ability to represent the identity in a modern and sustainable way. Added to this is the possibility of applying sustainability principles in designing accessories and clothing. Accordingly, the research recommends paying attention to promoting the Arab identity, and enhancing the use of modern technologies and digital printing in the field of clothing and accessories. It also recommends conducting studies on proposing design models that rely on AI to generate new formations of Arabic alphabets, in addition to expanding the study of consumer response to products that employ Arabic alphabets within a sustainable vision.