The Effectiveness of Generative Artificial Intelligence Applications in Creative Thinking and Design

Abstract

The study aimed to identify the effectiveness of generative artificial intelligence applications in creative thinking and design for future tourism projects, in accordance with the directives of the Kingdom of Saudi Arabia's Vision 2030. The study sample consisted of (15) third-grade female students in the secondary school track system at Safia Bint Abdul Muttalib Secondary School in Jeddah, Kingdom of Saudi Arabia. The study followed a descriptive and phenomenological approach, employing interview tools (focus groups) and samples of student projects to achieve the study objectives. The study results demonstrated the effectiveness of generative AI applications in enhancing, improving, and developing students' ideas and generating creative ideas for future tourism projects, in line with the directions of Saudi Vision 2030. The study results also demonstrated the effectiveness of generative AI applications in embodying creative ideas through illustrative designs of the internal and external environments of future tourism projects, in line with the directions of Saudi Vision 2030. The study recommended the importance of keeping pace with technological developments and training students to use generative AI applications in learning, creativity, and innovation, in accordance with policies and ethics. The study proposed implementing future studies in the field of generative AI for samples at different levels, and conducting studies on the use of generative AI applications and their relationship to learning skills.