The Impact of Media Processing Strategies on Digital Platforms on Recipients' Perception of News Content

(Quds News Network as a Model)

Abstract

This study aims to reveal the impact of media processing strategies on digital platforms on the audience’s perception of news content, through a case study of Quds News Network. The study focused on three main dimensions that represent the most prominent media strategies, which are: the method of processing and formulating information, the intensification of publication across multiple channels, in addition to adopting patterns of media framing and the narrative frame in constructing the news. The study adopted the descriptive-analytical method as the most appropriate for describing the phenomenon under study and analyzing it in the field. The study population included Palestinian individuals between the ages of 18 and 45 who regularly follow the content of digital platforms, where a stratified random sample of (400) participants was selected from various governorates of the West Bank. Data were collected using a questionnaire built on theoretical frameworks and previous related studies. The results showed a strong and significant impact of media processing strategies on the audience’s perception, as processing and formulating information emerged as the most influential strategies, followed by intensive and multi-channel publication, then media framing and the narrative frame. It was also found that these strategies together affect the way the recipient understands and reinterprets events. The study recommended the necessity of implementing media education programs, and providing specialized training to enhance recipients’ awareness of how media processing works in the digital environment, along with developing media policies that reduce the dominance of unreliable content and encourage media institutions to diversify narrative methods in a way that ensures raising the level of critical awareness among the audience.