Creating Designs Inspired By AlUla Governorate Ancient Murals Enrich The Clothes Of Tour Guides By Using Modern Technologies

Abstract

AlUla is a remarkable treasure of ancient mural art and home to some of the most significant archaeological sites in the Arabian Peninsula. The Royal Commission for AlUla (RCU) was formed to manage its development, reflecting its cultural and historical value, and contributing to the realization of the goals of Saudi Vision 2030. This initiative seeks to protect AlUla’s legacy and reshape it into the world’s largest living museum, allowing future generations to experience its rich history. This research aims to develop clothing designs for tour guides (men and women) inspired by the ancient murals of the AlUla region. The study employs a descriptive-analytical approach alongside an applied study, focusing on analyzing and interpreting the ancient murals of AlUla to derive aesthetic elements that enrich the uniforms of tour guides in the area. The research proposes 10 uniform designs, including 5 for men and 5 for women, tailored to suit and appeal to tour guides in the region. The findings revealed statistically significant differences at a significance level of 0.05 among the 10 proposed designs for both men and women. These differences favored 'Design 1' for men and 'Design 3' for women, based on the opinions of the study participants. The study recommended conducting further research to integrate the decorative heritage arts of the various regions of Saudi Arabia into the design of tour guide uniforms, ensuring that they effectively reflect the cultural identity of each region.