Countering Counter-Propaganda in Cyberspace

(The Palestinian Ministry of Women's Affairs' Employment of Immunization Strategies to Counter Counter-Propaganda of CEDAW)

Abstract

This study sought to investigate how the Palestinian Ministry of Women’s Affairs uses the digital world to implement strategies to protect the Palestinian public from ideas opposing the CEDAW Agreement through the use of a mixed methods approach, or mixed-methods, through a questionnaire that was randomly distributed in the West Bank and Gaza Strip. , and East Jerusalem, with a representative stratified random sample consisting of (3048) citizens from the West Bank, East Jerusalem, and the Gaza Strip, And interviews with public relations practitioners in the Ministry of Women’s Affairs and those responsible for everything related to the CEDAW Convention, in order to learn about all the merits of the agreement, and to study the ministry’s messages and the extent of their application of the strategies of immunization theory and the (W2O) model and how to benefit from the digital world to predict the crisis as an expected surprise and to benefit from digital analysis tools. To manage the crisis as well the results of the study showed that the sources of the Ministry of the Interior were like the participation of employees of other ministries in brainstorming to make the decision to join the CEDAW Convention, and the Public Relations Department had basically nothing to do with the issue. The results of the interviews also showed that the Ministry of Women’s Affairs did not rely primarily on examining the experiences of Arab countries. The other and its local crises related to the decision to join the CEDAW agreement and benefit from its experiences, whether through the media or digital analysis tools, due to its lack of resources and specialized staff, and it did not conduct opinion polls to learn about it. On the views of the Palestinian public on the agreement before joining it the Ministry limited itself to awareness-raising workshops to try to educate people and simplify the provisions of the CEDAW Agreement for them, but the results of the questionnaire distributed to (3048) Palestinian citizens, of whom only (870) respondents had heard of the CEDAW Agreement, prove that the Ministry did not reach all categories of its audiences, and in general the average The Palestinian public’s evaluation of the CEDAW agreement, according to the questionnaire (5.4), where (1) is very negative, and (10) is very positive, the Ministry limited itself to awareness-raising workshops to try to educate people and simplify the provisions of the CEDAW Agreement for them, but the results of the questionnaire distributed to (3048) Palestinian citizens, of whom only (870) respondents had heard of the CEDAW Agreement, prove that the Ministry did not reach all categories of its audiences, and in general the average The Palestinian public’s evaluation of the CEDAW agreement, according to the questionnaire (5.4), where (1) is very negative, and (10) is very positive.