An Argumentative Study of the Performance “Why Not?” At the Moderation Awards Ceremony 2019 in the light of the Butterfly Effect Theory

Abstract

Since the sciences are developing according to the requirements of the era, and since Arabic rhetoric is one of the greatest Arabic sciences in which the laws of development are applied, this study was part of a series of studies that were concerned with expanding the horizons of research in the passages and secrets of rhetoric that are open to other sciences, with mechanisms that are compatible with its identity.

This study adopts the theory of the butterfly effect, which is concerned with exploring the depths of the consistency of the energies and connotations of the rhetoric of the written (the poetic) text, the audio (music and the way the text is performed as songs), and the visual rhetoric (kinetic performance, lighting colors, etc.), and revealing the effects of the butterfly effect in text and presentation, internally and externally. In a presentation that relied on the written, audio and visual, entitled “Why Not?” presented at Moderation Award ceremony, at the “Prince Khaled Al-Faisal Institute for Moderation” in 2019, through an analytical study that invested in theoretical strategic elements of butterfly effect theory supported by argumentative methods. The butterfly effect theory gives the study the primary data, the first story, and representations of its development movements, and continuity, while it gives the arguments the power of coordination, persuasion, solid arguments, and influence on the recipient. The aim of this study lies in the possibility of applying the theory of the butterfly effect on the written, visual, or kinetic literary texts, or texts that contain all of these. One of the most important results achieved by this study was the formulation of a strategy for analyzing texts by applying the theory of the butterfly effect, and the possibility of applying this theory to artistic texts.