Setting Standards for Contemporary Men’s Clothing Design Inspired by Motifs of Saudi Heritage

Abstract

The research aims to study the requirements for designing contemporary men's clothing, the characteristics of Saudi heritage decorations, and to establish standards for the (decorative/structural) design of contemporary men's clothing inspired by Saudi heritage decorations. It also aims to innovate (decorative/structural) designs for contemporary men's clothing inspired by Saudi heritage decorations according to the established criteria. The study measured the opinions of design specialists on the proposed designs and assessed the level of acceptance of the proposed designs by young Saudi consumers. The study followed a descriptive methodology with application. The sample of the study consisted of young Saudis aged between (20-35) years, totaling (31), and specialists in the field of fashion design, totaling (15). The tools included a questionnaire to measure the degree of acceptance of the proposed designs by specialists, and a questionnaire to measure the degree of acceptance of the proposed designs by consumers. The study results showed varying degrees of acceptance for the proposed designs by both research samples (specialists-consumers). The statistical analysis of the questionnaire results measuring the degree of acceptance of designs of contemporary men's clothing inspired by Saudi heritage decorations revealed the following: The rankings of designs according to the questionnaire as a whole indicate specialists' acceptance of the proposed designs in the first group (Central Region), where sixth design received the highest average rank with a value of 87.66, followed by second design. Fourth design ranked last with an average of 80.60.