العوامل المؤثرة على نية شراء المستهلك السعودي لمكملات الأزياء المستعملة ذات العلامة التجارية الفاخرة
الكلمات المفتاحية:
نية الشراء، السلع الفاخرة المستعملة، المستهلك السعودي، الدوافع الاجتماعية، الاستدامة
الملخص
يهدف هذا البحث إلى تحليل العوامل النفسية والاجتماعية والاقتصادية المؤثرة على نية شراء المستهلك السعودي للحقائب الفاخرة المستعملة، بوصفها أحد مكونات سوق المنتجات الفاخرة الذي يشهد تحولًا عالميًا نحو الاستدامة وإعادة الاستخدام. استندت الدراسة إلى نظرية السلوك المخطط (Ajzen, 1991) ونموذج Guiot وRoux (2010)، بالإضافة إلى نظرية الاستخدامات والإشباع (Katz et al., 1974) لتفسير الدوافع المؤثرة في سلوك المستهلك.
اعتمد البحث على المنهج الوصفي التحليلي لقياس العلاقات بين متغيرات الدراسة باستخدام أداة الاستبيان، التي وُزعت على عينة من المستهلكين السعوديين المهتمين بمكملات الأزياء الفاخرة المستعملة. وتناولت المتغيرات المستقلة أربعة دوافع رئيسية: التفرد، المكانة الاجتماعية، الصورة المجتمعية، والدافع الاقتصادي، في حين تمثل المتغير التابع في نية الشراء.
أظهرت النتائج وجود علاقات ارتباطية موجبة ذات دلالة إحصائية بين جميع المتغيرات المستقلة ونية الشراء، مما يشير إلى أن المستهلكين السعوديين يتأثرون بالعوامل الرمزية والاجتماعية والاقتصادية في قراراتهم الشرائية. تسهم هذه النتائج في إثراء الأدبيات المتعلقة بسلوك المستهلك في الأسواق الناشئة وتدعم الاتجاه نحو فهم الخصوصيات الثقافية والاجتماعية في دراسة سلوك الشراء في قطاع المنتجات الفاخرة المستعملة.
المراجع
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21. Carrigan, M., Moraes, C. and McEachern, M., 2013. From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses. Journal of Marketing Management, 29(11-12), pp.1277-1307.
22. Cervellon, M.C., Carey, L. and Harms, T., 2012. Something old, something used: Determinants of women's purchase of vintage fashion vs second‐hand fashion. International Journal of Retail & Distribution Management, 40(12), pp.956-974.
23. Cho, E., Kim-Vick, J. and Yu, U.J., 2022. Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design, Technology and Education, 15(1), pp.24-34.
24. Cooper, D.R. and Schindler, P.S., 2008. Business research methods. 10th ed. New York: McGraw-Hill Higher Education.
25. D’Arpizio, C. and Levato, F., 2022. Secondhand luxury goods: A first-rate strategic opportunity. Bain & Company.
26. Ferraro, C., Sands, S. and Brace-Govan, J., 2016. The role of fashionability in second-hand shopping motivations. Journal of Retailing and Consumer Services, 32, pp.262-268.
27. Gorra, C., 2018. The new normal: Luxury in the secondary market. Harvard Business School Digital Initiative.
28. Guiot, D. and Roux, D., 2010. A second-hand shoppers' motivation scale: Antecedents, consequences, and implications for retailers. Journal of Retailing, 86(4), pp.383–399.
29. Hung, K.P., Chen, A.H., Peng, N., Hackley, C., Tiwsakul, R.A. and Chou, C.L., 2011. Antecedents of luxury brand purchase intention. Journal of Product & Brand Management, 20(6), pp.457–467.
30. Kapferer, B., 1997. The feast of the sorcerer: practices of consciousness and power. Chicago: University of Chicago Press.
31. Katz, E., Blumler, J.G. and Gurevitch, M., 1973. Uses and gratifications research. Public Opinion Quarterly, 37(4), pp.509–523.
32. Kessous, A. and Valette-Florence, P., 2018. From Prada to Nada: Consumer responses to second-hand luxury goods across the value perception scale. Journal of Business Research, 84, pp.212-221.
33. KILIÇ, S. and Duran, Y., 2022. The effects of need for uniqueness on conspicuous consumption: A study on generation Y. Journal of Management, Marketing and Logistics, 9(1), pp.119-130.
34. Leal, C., 2022. Understanding the motivations behind luxury second-hand consumption. Journal of Retailing and Consumer Services, 65, 102878.
35. Liang, Y. and Yan-bin, J., 2011. The impact of need for uniqueness on consumer purchase behavior: A cultural comparison between the U.S. and China. International Business Research, 4(3), pp.148-153.
36. Niinimäki, K., 2010. Eco-clothing, consumer identity and ideology. Sustainable Development, 18(3), pp.150–162.
37. Padmavathy, C., Swapana, M. and Paul, J., 2019. Online second-hand shopping motivation: Conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, pp.19–32.
38. Rehman, M.A., Islam, T. and Bhatti, Z.A., 2018. Influence of need for uniqueness on Generation Y consumers’ purchase intention of luxury brands: Evidence from a developing economy. Journal of Business and Retail Management Research, 13(1), pp.60-70.
39. Roy, R. and Sharma, P., 2015. Scarcity appeal in advertising: Exploring the moderating roles of need for uniqueness and message framing. Journal of Advertising, 44(4), pp.349-359.
40. Snyder, C.R. and Fromkin, H.L., 1980. Uniqueness: The human pursuit of difference. Springer Science & Business Media.
41. Sun, Y., D'Alessandro, S. and Johnson, L., 2015. Exploring luxury value perceptions in China: Direct and indirect effects. International Journal of Market Research, 57(4), pp.493-514.
42. Tian, K.T., Bearden, W.O. and Hunter, G.L., 2001. Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research, 28(1), pp.50-66.
43. Turunen, L.L.M. and Leipämaa-Leskinen, H., 2015. Pre-loved luxury: Identifying the meanings of second-hand luxury possessions. Journal of Product & Brand Management, 24(1), pp.57–65.
44. Turunen, L.L.M. and Pöyry, E., 2019. Shopping with the resale value in mind: A study on second‐hand luxury consumers. International Journal of Consumer Studies, 43(6), pp.549–556.
45. Wang, Y., Yu, C. and Fesenmaier, D.R., 2022. Need for uniqueness, travel experiences, and online review writing behavior. Tourism Management, 91, 104483.
46. Zaggl, M.A., Burgers, J.H., Stremersch, S. and Eggers, F., 2018. Product differentiation through exclusivity: The impact on willingness to pay and choice. Journal of Marketing Research, 55(5), pp.734-747.
47. Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7, 396–403.
48. Shukla, T., Mehta, M., Dobhal, D., Bohra, A., Pratap, B., & Kumar, A. (2020). Misinterpreting proxy data for paleoclimate signals: A reply to Srivastava and Jovane, 2020. The Holocene, 30, 1874 - 1883. https://doi.org/10.1177/0959683620950481.
2. جابر، عبد الحميد ، وكاظم، أحمد خيرى (1996). مناهج البحث في التربية وعلم النفس. القاهرة: دار النهضة العربية
3. رشوان، حسين أحمد (2008) العلم والبحث العلمي في مناهج العلوم. الإسكندرية: المكتب الجامعي الحديث.
4. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes
5. Almeida, C.A.D.S., 2019. Factors driving to the propensity to purchase luxury second-hand fashion and apparel. Doctoral dissertation.
6. Alserhan, B.A., 2010. On Islamic branding: Brands as good deeds. Journal of Islamic Marketing, 1(2), pp.101–106.
7. Alsubaie, A., 2021. Consumer behavior in Saudi Arabia: Trends and transformations. International Journal of Marketing Studies, 13(1), pp.25-39.
8. Amatulli, C., De Angelis, M., Korschun, D. and Romani, S., 2018. Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption. Journal of Cleaner Production, 194, pp.277-287.
9. Amatulli, C., Pino, G., De Angelis, M. and Cascio, R., 2018. Understanding purchase determinants of luxury vintage products. Psychology & Marketing, 35(8), pp.616-624.
10. Antola, L.M.O., 2017. Motivational drivers behind second-hand luxury consumption: A qualitative exploration of consumption motivations in Finland.
11. Armstrong, C.M., Niinimäki, K., Kujala, S., Karell, E. and Lang, C., 2015. Sustainable product-service systems for clothing: Exploring consumer perceptions of consumption alternatives in Finland. Journal of Cleaner Production, 97, pp.30–39.
12. Aycock, M.B., 2021. Consumer motivations and perceived value in online second-hand luxury fashion shopping. University of Arkansas.
13. Aycock, M., Cho, E. and Kim, K., 2023. “I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers. Journal of Global Fashion Marketing, pp.1-23.
14. Bain & Company, 2018. Annual global luxury study.
15. Balsa-Budai, N. and Kiss, V.Á., 2019. Tudatos vásárlók a használt termékek piacán [Conscious customers on the market of second-hand products]. Közép-Európai Közlemények, 12(2), pp.197–214.
16. Beard, N.D., 2008. The branding of ethical fashion and the consumer: a luxury niche or mass-market reality?. Fashion Theory, 12(4), pp.447-467.
17. Berg, A., Berjaoui, B., Iwatani, N. and Zerbi, S., 2021. Welcome to luxury fashion resale: Discerning customers beckon to brands. McKinsey & Company.
18. Borusiak, B., Szymkowiak, A., Horska, E., Raszka, N. and Zelichowska, E., 2020. Towards building sustainable consumption. A study of second-hand buying intentions. Sustainability, 12(3), p.875.
19. Brummer, A., 2020. Motivations for consumption of second-hand fashion: A quantitative study of motivational drivers of Finnish consumers.
20. Cabigiosu, A., 2020. An overview of the luxury fashion industry. In: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers, pp.9-31.
21. Carrigan, M., Moraes, C. and McEachern, M., 2013. From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses. Journal of Marketing Management, 29(11-12), pp.1277-1307.
22. Cervellon, M.C., Carey, L. and Harms, T., 2012. Something old, something used: Determinants of women's purchase of vintage fashion vs second‐hand fashion. International Journal of Retail & Distribution Management, 40(12), pp.956-974.
23. Cho, E., Kim-Vick, J. and Yu, U.J., 2022. Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design, Technology and Education, 15(1), pp.24-34.
24. Cooper, D.R. and Schindler, P.S., 2008. Business research methods. 10th ed. New York: McGraw-Hill Higher Education.
25. D’Arpizio, C. and Levato, F., 2022. Secondhand luxury goods: A first-rate strategic opportunity. Bain & Company.
26. Ferraro, C., Sands, S. and Brace-Govan, J., 2016. The role of fashionability in second-hand shopping motivations. Journal of Retailing and Consumer Services, 32, pp.262-268.
27. Gorra, C., 2018. The new normal: Luxury in the secondary market. Harvard Business School Digital Initiative.
28. Guiot, D. and Roux, D., 2010. A second-hand shoppers' motivation scale: Antecedents, consequences, and implications for retailers. Journal of Retailing, 86(4), pp.383–399.
29. Hung, K.P., Chen, A.H., Peng, N., Hackley, C., Tiwsakul, R.A. and Chou, C.L., 2011. Antecedents of luxury brand purchase intention. Journal of Product & Brand Management, 20(6), pp.457–467.
30. Kapferer, B., 1997. The feast of the sorcerer: practices of consciousness and power. Chicago: University of Chicago Press.
31. Katz, E., Blumler, J.G. and Gurevitch, M., 1973. Uses and gratifications research. Public Opinion Quarterly, 37(4), pp.509–523.
32. Kessous, A. and Valette-Florence, P., 2018. From Prada to Nada: Consumer responses to second-hand luxury goods across the value perception scale. Journal of Business Research, 84, pp.212-221.
33. KILIÇ, S. and Duran, Y., 2022. The effects of need for uniqueness on conspicuous consumption: A study on generation Y. Journal of Management, Marketing and Logistics, 9(1), pp.119-130.
34. Leal, C., 2022. Understanding the motivations behind luxury second-hand consumption. Journal of Retailing and Consumer Services, 65, 102878.
35. Liang, Y. and Yan-bin, J., 2011. The impact of need for uniqueness on consumer purchase behavior: A cultural comparison between the U.S. and China. International Business Research, 4(3), pp.148-153.
36. Niinimäki, K., 2010. Eco-clothing, consumer identity and ideology. Sustainable Development, 18(3), pp.150–162.
37. Padmavathy, C., Swapana, M. and Paul, J., 2019. Online second-hand shopping motivation: Conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, pp.19–32.
38. Rehman, M.A., Islam, T. and Bhatti, Z.A., 2018. Influence of need for uniqueness on Generation Y consumers’ purchase intention of luxury brands: Evidence from a developing economy. Journal of Business and Retail Management Research, 13(1), pp.60-70.
39. Roy, R. and Sharma, P., 2015. Scarcity appeal in advertising: Exploring the moderating roles of need for uniqueness and message framing. Journal of Advertising, 44(4), pp.349-359.
40. Snyder, C.R. and Fromkin, H.L., 1980. Uniqueness: The human pursuit of difference. Springer Science & Business Media.
41. Sun, Y., D'Alessandro, S. and Johnson, L., 2015. Exploring luxury value perceptions in China: Direct and indirect effects. International Journal of Market Research, 57(4), pp.493-514.
42. Tian, K.T., Bearden, W.O. and Hunter, G.L., 2001. Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research, 28(1), pp.50-66.
43. Turunen, L.L.M. and Leipämaa-Leskinen, H., 2015. Pre-loved luxury: Identifying the meanings of second-hand luxury possessions. Journal of Product & Brand Management, 24(1), pp.57–65.
44. Turunen, L.L.M. and Pöyry, E., 2019. Shopping with the resale value in mind: A study on second‐hand luxury consumers. International Journal of Consumer Studies, 43(6), pp.549–556.
45. Wang, Y., Yu, C. and Fesenmaier, D.R., 2022. Need for uniqueness, travel experiences, and online review writing behavior. Tourism Management, 91, 104483.
46. Zaggl, M.A., Burgers, J.H., Stremersch, S. and Eggers, F., 2018. Product differentiation through exclusivity: The impact on willingness to pay and choice. Journal of Marketing Research, 55(5), pp.734-747.
47. Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7, 396–403.
48. Shukla, T., Mehta, M., Dobhal, D., Bohra, A., Pratap, B., & Kumar, A. (2020). Misinterpreting proxy data for paleoclimate signals: A reply to Srivastava and Jovane, 2020. The Holocene, 30, 1874 - 1883. https://doi.org/10.1177/0959683620950481.
منشور
2025-11-22
كيفية الاقتباس
نورا محمد فيصل تفاحه, & د. أماني عدنان محمد عقيل. (2025). العوامل المؤثرة على نية شراء المستهلك السعودي لمكملات الأزياء المستعملة ذات العلامة التجارية الفاخرة. Journal of Arts, Literature, Humanities and Social Sciences, (126), 411-431. https://doi.org/10.33193/JALHSS.126.2025.1574
إصدار
القسم
المقالات
الحقوق الفكرية (c) 2025 نورا محمد فيصل تفاحه , د. أماني عدنان محمد عقيل
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