Impact of Social Media on Communication Skills as Expressed by Gau Students

Academic Researcher IBRAHIM HOROUB

doi:10.33193/JALHSS.70.2021.553

Academic Researcher IBRAHIM HOROUB Girne American University- Communication Faculty - PHD, Communication and Media Management- North Cyprus

DOI: https://doi.org/10.33193/JALHSS.70.2021.553

الكلمات المفتاحية: Communication skills, Social media platforms, Human behavior, SPSS, Technology, Virtual reality, New media

الملخص

This quantitative study aims to identify the impact of social media platforms on communication skills. It is necessary to investigate the negative and positive effects of virtual reality as expressed by youths, as well as identifying the thoughts, attitudes, and beliefs the youths adopt when using this kind of virtual interaction. Therefore, quantitative research methodology was adopted to determine if there is a significant difference in spending many hours on social media platforms based on communication skills among GAU students by using SPSS. In order to test the hypotheses of this current study, three types of statistical test were used to get accurate results in this regard. Consequently, One-way ANOVA, Two-way ANOVA, and Independent- Samples T Test were applied to investigate the hypotheses. Accordingly, the sample of this study consisted of 150 students at GAU. However, due to special circumstances, it was better to adopt online questionnaire as a method of data collection than face to face encounters. The statistical analysis reveals that social media platforms negatively influence the ability of young people to communicate and use body language effectively in real life situations. Moreover, there is a strong evidence for a significant interaction of using body language skills and academic performance of youths based on spending too much time on social media platforms. However, there is no significant difference between males and females in spending many hours on social media platforms. Therefore, gender cannot be considered a crucial factor in this context. The study also indicates that human behavior cannot be controlled by a single factor, but rather by multiple factors. Whatever the causes of behavior change, social media platforms have a role to play, depending on the variables of the environment, content, means, audience and interaction.

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