Factors Affecting Online Shopping Behavior
(Case study on Palestinian students)
الكلمات المفتاحية:
Online shopping, Brand Recognition, Web Interface Design ,Purchase Decision
الملخص
This research aims to investigate the factors affecting consumers' online shopping behaviors. The main variables tested are brand recognition, web-interface design and demographics. This study was conducted as a case study on students of the college of administrative sciences and information system at Palestine Polytechnic University; a sample of 178 students were surveyed online in order to test the hypothesis from a population of a total of 1000 students of the college, using a random sampling method. In this research, an order quantitative approach was applied to do the correlation analysis. The measures of analysis were Cronbach’s Alpha Reliability test, Pearson’s Correlation Matrix and Linear Regression Analysis. The main finding of the research is that there is a significant impact that brand recognition has on a consumer’s online shopping behavior, as well as the significant impact of the web-interface design and consumer age. The study has also found that gender, specializations, and family income have no significant impact on the consumer online shopping behavior. The finding of this research should be considered by companies that operate online to better fine-tune their marketing decisions, whereas many other variables that are also influencing consumers' online shopping should be investigated by future research.
المراجع
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32. Muqadi, o. (2019, 4 10). E-commerce in Palestine : a promising market complaining of a lack of regulation. Retrieved from Palestinian News and Information Agency - Wafa: https://wafa.ps/ar_page.aspx?id=mhw5JTa853146630435amhw5JT
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34. Nuseir, M. T., Arora, N., Al-Masri, M. M., & Gharaibeh, M. (2010). Evidence of online shopping: A consumer perspective. International Review of Business Research Papers, 6(5), 90-106.30- Steenkamp, J. B. E., Hofstede, F. T., & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 55-69.
35. Palestine Economy Portal. (21 october, 2020). Study: 40% growth rate in e-commerce in Palestine between 2018 and 2018 -2019.Retrived from Palestine Economy Portal: https://www.palestineeconomy.ps/ar/Article/17325/
36. Sabbir Rahman, M. (2012). Dynamics of consumers’ perception, demographic characteristics and consumers’ behavior towards selection of a restaurant: An exploratory study on Dhaka city consumers. Business Strategy Series, 13(2), 75–88. doi:10.1108/17515631211205488
37. Singh, S., & Rana, R. (2018). Effect of Demographic Factors on Consumers’ Perception of Online Shopping. Global Journal of Management And Business Research.6(18)
38. Skaržauskienė, A., Baubonienė, Ž., & Gulevičiūtė, G. (2018, June). Factors Influencing Consumers Online Shopping Decision: Present and Future Evidence from Lithuania. In ECSM 2018 5th European Conference on Social Media (p. 301). Academic Conferences and publishing limited
39. Steenkamp, J. E., Hofstede, F. , & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 55-69.
40. The Palestinian Central Bureau of Statistics. (2016, 5 17). Retrieved from http://www.pcbs.gov.ps/postar.aspx?lang=ar&ItemID=1665
41. Vasić, N., Kilibarda, M., & Kaurin, T. (2019). The influence of online shopping determinants on customer satisfaction in the Serbian market. Journal of theoretical and applied electronic commerce research, 14(2).
42. Vazquez, D. and Xu, X. (2009), “Investigating linkages between online purchase behaviour variables”, International Journal of Retail and Distribution Management, Vol. 37 No. 5, pp. 408-419.
43. Venkatraman, M. P., & Price, L. L. (1990). Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications. Journal of Business Research, 20(4), 293-315
44. Wang, N., Liu, D., & Cheng, J. (2008). Study on the Influencing Factors of Online Shopping. In 11th Joint International Conference on Information Sciences. Atlantis Press.
45. Wilson, N., Keni, K., & Tan, P. (2019). The effect of website design quality and service quality on repurchase intention in the e-commerce industry: A cross-continental analysis. Gadjah Mada International Journal of Business, 21(2), 187.
46. Wood, S. L. (2002). Future fantasies: a social change perspective of retailing in the 21st century. Journal of retailing, 78(1), 77-83.
47. Yasin, M., Liébana-Cabanillas, F., Porcu, L., & Kayed, R. N. (2020). The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine. Journal of Retailing and Consumer Services, 52, 101902
48. Zhou, T., Lu, Y., & Wang, B. (2009). The relative importance of website design quality and service quality in determining consumers’ online repurchase behavior. Information Systems Management, 26(4), 327-337.
49. Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model-A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 41-62.
2. Ahmed, A., & Sathish, S. (2015). Determinants of online shopping adoption: meta analysis and review. European Journal of Social Sciences, 49(4), 483-510.
3. Aghekyan-Simonian, M., Forsythe, S., Kwon, W. S., & Chattaraman, V. (2012). The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services, 19(3), 325-331.
4. Akroush, M. N.-D. (2015). An integrated model of factors affecting consumer attitudes towards online shopping. Business Process Management Journal.
5. Ashraf, N., Faisal, M. N., Jabbar, S., & Habib, M. A. (2019). The Role of Website Design Artifacts on Consumer Attitude and Behavioral Intentions in Online Shopping. Technical Journal, 24(02).
6. Burroughs, E., & Sabherwal, R. (2002). Determinants of retail electronic purchasing: a multi-period investigation. Infor, 40(1), 35-56.
7. Cha, S.& Seo, K. (2019). The effect of brand trust of home meal replacement on repurchasing in online shopping. The Journal of Business Economics and Environmental Studies, 9(3), 21-26.
8. Chaugule, D. S. (2015). New Emerging Trends in Online Shopping (E-Commerce): A Global Arena, International Journal of Informative & Futuristic Research, 2(5), 5-24.
9. Cyr, D., Kindra, G. S., & Dash, S. (2008). Web site design, trust, satisfaction and e‐loyalty: the Indian experience. Online Information Review
10. Cyr, D. (2008). Modeling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyalty. Journal of Management Information Systems, Vol. 24, No. 4, pp 47-72.
11. Delafrooz, N., Paim, L. H., & Khatibi, A. (2011). Understanding consumer’s internet purchase intention in Malaysia. African Journal of Business Management, 5(3), 2837-2846.
12. Davis, R., Lang, B., & San Diego, J. (2014). How gender affects the relationship between hedonic shopping motivation and purchase intentions? Journal of Consumer Behaviour, 13(1), 18-30.
13. Del Rio, A. B., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of consumer marketing.
14. Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & marketing, 20(2), 139-150
15. Encyclopedia, C.D. (2020).yourdictionary.Retrieved from http://www.yourdictionary.com/web-interface.
16. Ford, B.,( 2016). The importance of online branding. Social Media Today. Retrieved from https://www. socialmediatoday.com/content/importance-online-branding, Accessed date: 14 April 2018.
17. Gong, W., Stump, R. L., & Maddox, L. M. (2013). Factors influencing consumers' online shopping in China. Journal of Asia Business Studies, 7(3), 214-230.
18. Gupta, s. (2020). Brand Recognition: Definition, Importance, Levels, & Strategies. Retrieved from freeDough: https://www.feedough.com/brand-recognition
19. Ha, Y., & Im, H. (2012). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management
20. Harridge-March S. (2006). Can the building of trust overcome consumer perceived risk online? Marketing Intelligence & Planning Vol. 24 No. 7, pp. 746-761
21. Joines, L., Scherer, W., & Scheufele, A. (2003). Exploring motivations for consumer Web use and their implications for e-commerce. Journal of consumer marketing, 20(2), 90-108.
22. Jusoh, Z. M., & Ling, G. H. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International Journal of Humanities and Social Science, 2(4), 223-230.
23. Karvonen, K. (2000). "The beauty of simplicity". ACM Proceedings on the Conference on Universal Usability, pp. 85-90.
24. Keller, L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Pearson Education, Upper Saddle River, NJ.30-
25. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22
26. Kim, E. Y., & Kim, Y. K. (2004). Predicting online purchase intentions for clothing products. European journal of Marketing, 38(7), 883-897.
27. kim, C., Zhao, W., & Yang, K. H. (2008). An empirical study on the integrated framework of e-CRM in online shopping. Journal of Electronic Commerce in Organizations, 6(3), 1–19. doi:10.4018/JECO
28. Kotler, P., Keller, K.L.( 2016). Marketing Management, (15th. Ed). Global edition. Pearson Education, Harlow, UK.
29. Laforet, S., & Li, X., (2005). Consumers’ attitudes towards online and mobile banking in China. International Journal of Bank Marketing, 23(5), 362–380. doi:10.1108/02652320510629250
30. Lian, J. W., & Yen, D. C.(2014). Online shopping drivers and barriers for older adults: Age and gender differences. Computers in Human Behavior, 37, 133-143.
31. Ming, T., Rasiah, D. (2011). A review of online trust branding strategies of financial services industries in Malaysia and Australia. Adv. Manag. Appl. Econ. 1 (1), 125–150.
32. Muqadi, o. (2019, 4 10). E-commerce in Palestine : a promising market complaining of a lack of regulation. Retrieved from Palestinian News and Information Agency - Wafa: https://wafa.ps/ar_page.aspx?id=mhw5JTa853146630435amhw5JT
33. Nabot, A., Garaj, V., & Balachandran, W. (2018). Consumer attitudes toward online shopping: an exploratory study from Jordan. In Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1110-1123).
34. Nuseir, M. T., Arora, N., Al-Masri, M. M., & Gharaibeh, M. (2010). Evidence of online shopping: A consumer perspective. International Review of Business Research Papers, 6(5), 90-106.30- Steenkamp, J. B. E., Hofstede, F. T., & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 55-69.
35. Palestine Economy Portal. (21 october, 2020). Study: 40% growth rate in e-commerce in Palestine between 2018 and 2018 -2019.Retrived from Palestine Economy Portal: https://www.palestineeconomy.ps/ar/Article/17325/
36. Sabbir Rahman, M. (2012). Dynamics of consumers’ perception, demographic characteristics and consumers’ behavior towards selection of a restaurant: An exploratory study on Dhaka city consumers. Business Strategy Series, 13(2), 75–88. doi:10.1108/17515631211205488
37. Singh, S., & Rana, R. (2018). Effect of Demographic Factors on Consumers’ Perception of Online Shopping. Global Journal of Management And Business Research.6(18)
38. Skaržauskienė, A., Baubonienė, Ž., & Gulevičiūtė, G. (2018, June). Factors Influencing Consumers Online Shopping Decision: Present and Future Evidence from Lithuania. In ECSM 2018 5th European Conference on Social Media (p. 301). Academic Conferences and publishing limited
39. Steenkamp, J. E., Hofstede, F. , & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 55-69.
40. The Palestinian Central Bureau of Statistics. (2016, 5 17). Retrieved from http://www.pcbs.gov.ps/postar.aspx?lang=ar&ItemID=1665
41. Vasić, N., Kilibarda, M., & Kaurin, T. (2019). The influence of online shopping determinants on customer satisfaction in the Serbian market. Journal of theoretical and applied electronic commerce research, 14(2).
42. Vazquez, D. and Xu, X. (2009), “Investigating linkages between online purchase behaviour variables”, International Journal of Retail and Distribution Management, Vol. 37 No. 5, pp. 408-419.
43. Venkatraman, M. P., & Price, L. L. (1990). Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications. Journal of Business Research, 20(4), 293-315
44. Wang, N., Liu, D., & Cheng, J. (2008). Study on the Influencing Factors of Online Shopping. In 11th Joint International Conference on Information Sciences. Atlantis Press.
45. Wilson, N., Keni, K., & Tan, P. (2019). The effect of website design quality and service quality on repurchase intention in the e-commerce industry: A cross-continental analysis. Gadjah Mada International Journal of Business, 21(2), 187.
46. Wood, S. L. (2002). Future fantasies: a social change perspective of retailing in the 21st century. Journal of retailing, 78(1), 77-83.
47. Yasin, M., Liébana-Cabanillas, F., Porcu, L., & Kayed, R. N. (2020). The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine. Journal of Retailing and Consumer Services, 52, 101902
48. Zhou, T., Lu, Y., & Wang, B. (2009). The relative importance of website design quality and service quality in determining consumers’ online repurchase behavior. Information Systems Management, 26(4), 327-337.
49. Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model-A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 41-62.
منشور
2023-05-26
كيفية الاقتباس
Abdalnasser N. N. Daana, & Rawya Nazmi Da’na. (2023). Factors Affecting Online Shopping Behavior : (Case study on Palestinian students). Journal of Arts, Literature, Humanities and Social Sciences, (91), 270-286. https://doi.org/10.33193/JALHSS.91.2023.832
إصدار
القسم
المقالات
